User Acquisition Cost (CAC) Breakdown

User Acquisition Cost (CAC) is a critical financial KPI that measures the cost-effectiveness of onboarding new users. Onto the Cash Chat platform. It is a vital metric for both operational and investor audiences. A falling CAC is highly desirable because it indicates that the company is achieving viral, organic growth. A powerful brand( Passive Income), which directly increases the company’s valuation V(t).

KPI Component and Target

CAC is one of the key data points within the ‘User Growth & Engagement section of the formula. Used by the AI to calculate the company’s total valuation, V(t). Falling CAC signals that the network effect (Flywheel) is becoming more powerful. As new users are recruited more cheaply by existing users and agents, rather than expensive marketing campaigns.

Operational Focus and Financial Impact | Passive Income

The core focus of the Marketing/Sales team is to reduce CAC by leveraging the network’s internal dynamics:

•Team Focus: Marketing Efficiency and promoting the incentive structure that pays existing users/agents to recruit new members.

•Financial Impact: Reducing the cost to acquire new users directly improves the company’s profitability. And valuation without relying on external capital for growth.

•Flywheel Link: The success stories and high ROI of the agents and early believers create buzz. Which attracts more users who join for the financial opportunity. This organic growth contributes to lower CAC.